Benefit Cosmetics They’re Real mascara, push-up liner and remover

Benefit They’re real line of products has been out for a while and I am finally sharing my thoughts about it with you…

They’re real! lengthens, curls, volumizes, lifts & separates. Our jet black, long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had!

They’re real mascara was released back in  2011 and made amazing success from the beginning. It’s number one selling mascara at different retailers. Benefit did huge campaign for it and even three years later it is still number one in sales.
This is my second time trying it and unfortunately I did not like it much better than the first time.
The good:
  • extremely black formula
  • no clumping
  • separates lashes well
  • great volume
  • gives very dramatic look (note the photo before and after below)
The bad:
  • huge brush 
  • bristles are hard plastic so make sure you don’t poke your eye out
  • smudging underneath the eyes
  • very hard to take off – I have tried with different removers and would still be left with some black around my eyes
  • formula is not lash friendly – makes them stiff and after only couple of uses my lashes started falling out


Even though I love the effect it gives this mascara is a no go for me. It has so many negatives that it’s not worth all the trouble. For the same price or couple of $ more you can get same or better effect without the smudging, brush that’s difficult to work with and formula that will make your lashes cry for help.

It’s the FIRST EVER lash-hugging gel liner in a pen! This matte black gel formula won’t smudge, budge or dry out, and the innovative soft AccuFlex™ Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!


If I thought campaign for They’re real mascara was huge I was wrong. The amount of time, money and manpower Benefit has put in following the launch of Push up liner has exceeded anything I’ve seen. We were selling 30-40 of these per day! Everyone wanted to get their hands on revolutionary gel in the pen that is super easy to use. So many women are intimidated by eyeliner application and this promised the easiest application ever. 


The good:
  • extremely dark black formula
  • incredibly long wearing without any smudging (on any skin type or any eye shape)
  • easy to use design that fits nicely in the hand – easy to hold while applying
  • good only for thicker line just along the lashline 
The bad:
  • gel is very thick and dries SUPER fast so you need to work very fast with it or less it will dry  and you will have hard time trying to create a line. You will have to tug and pull to make it work
  • most likely every single time you will get too much product out = wasted product since it will dry out
  • applicator is too thick – impossible to create thin precise line
  • I also tried applying with a different eyeliner brush which I normally use – again failure didn’t make much of a difference since gel is so thick and hard to spread
  • at the beginning of the line you will have chunk of product just stuck there (note the first swatch photo with eyeliner applied on my hand)

The amount you need for one eye. This much comes out when you click only once (after you prepped the pen for the first use which requires at lest 10-15 clicks)
Two top photos – simple straight line along the lashline. Bottom – trying to create winged eyeliner 
Idea behind the Push up liner was great I have to admit but realization was poor. Having gel eyeliner that stays on so well and not having to have separate brush is truly something new on the market but formula needs to be improved not to be so dry and thick and applicator needs to be thinner.
I have talked with so many women who were puzzled by difficulty of applying their push up liner. 
Take it ALL off! Specially formulated to remove our bestselling they’re real! mascara and they’re real! push-up liner, this creamy gel is gentle-yet-powerful. It completely lifts away waterproof eye makeup without tugging the delicate eye area. 
*Suitable for sensitive eyes & contact lens wearers.  
Benefit they;re real Remover was created specifically to help remove very long wearing formula of both mascara and a eyeliner.
The good:
  • can’t think of anything 🙁
The bad:
  • to make this simple – doesn’t remove. I have tried using this on different makeup not just Benefit and it worked poorly removing everything
  • price for the amount of product – save your money and get something efficient (even for the third of the price)


Benefit they’re real push up liner

Benefit they’re real mascara on the left and push up liner on the right

Applying Remover over eyeliner and mascara

After “removing”
Benefit they’re real mascara 23$
Benefit they’re real push up liner 24$
Benefit they’re real remover 18$

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