Kerastase Aura Botanica brings luxury and nature together for hair care that’s clean, indulgent, and seriously effective
Today, many women are becoming more conscientious about the products they use, particularly where ingredients come from and their impact on health. Finding high-performance natural products has been a challenge, as organic ingredients are not always the most effective. However, Kerastase has combined nature with science and innovation to introduce a new haircare program that is both natural and effective.
Kerastase believes in providing luxurious products without compromising on quality. The brand has launched a custom-created hair care line for women seeking high performance and natural ingredients while still enjoying a premium experience. This new range, called Botanica, represents a fusion of luxury and scientific advancement in natural hair care.
The creation of Botanica involved sourcing the finest natural ingredients to support women’s well-being. The range includes products with 96% natural origin, featuring coconut and argan oils known for their nourishing properties. These oils not only offer benefits for hair but also reflect the stories of communities dedicated to improving their livelihoods.
The Botanica range includes key ingredients like Samoa Coconut Oil and Moroccan Argan Oil, sourced responsibly to support local communities and ecosystems. These oils provide deep hydration, protection, and strength to the hair, reflecting a commitment to sustainability and ethical practices.
In addition to its natural ingredients, Botanica features a signature fragrance created in collaboration with perfumers, offering a blend of essential oils and natural extracts that provide a sensory experience while being environmentally friendly.
The Botanica home routine consists of products like Botanica Micellaire, Soin Fondamental, Concentre Essentiel, and Essence d’Eclat, each with unique benefits for hair care. These products are formulated to provide nourishment, hydration, and frizz control without compromising on quality or effectiveness.
Overall, the Kerastase Botanica range represents a significant advancement in natural hair care, offering a balance between natural ingredients and high performance. Users have reported positive results, with softer, smoother hair after incorporating these products into their routine. The full Botanica range is available on the Kerastase website.