New from Redken- Color Extend Magnetics Haircare line

Feel the Power of Advanced Color Care

NEW Color Extend Magnetics captures salon-fresh vibrancy with next generation technology. Redken’s exclusive IPN and Charge-Attract Complex deliver charged amino-ions that are attracted to the hair fiber to form a protective seal. Aggressors are repelled and color is secured with maximum vibrancy and alluring shine. With Color Extend Magnetics, color-treated hair is 3X fortified*. The range contains a Sulfate-Free Shampoo, Conditioner, and Deep Attraction Mask.

Technology & Product Details:

Charge-Attract Complex is the key technology in Color Extend Magnetics Sulfate-Free Shampoo, Conditioner and Deep Attraction Mask. This complex combines essential Amino Acids, Glutamic Acid and Serine, with supercharged ingredients for maximum color vibrancy. Glutamic Acid enhances shine and resurfaces for smoothness, and conditioning protein Serine replenishes hair for strength while magnetic Amino-Ions attract to the hair fiber and polymerize to create hydrophobic barrier that seal in color.

The Interlock Protein Network™ (IPN)
The entire Color Extend Magnetics haircare line contains IPN technology comprised of three ingredients that work together in the wet and dry phases to repair hair from the inside out.
 Keralink™ – a specialized protein co-polymer that acts in the wet phase by binding moisture to hair while strengthening deep within the hair fiber.
 Amino Acids and Protein – act together in the dry
phase creating an ionic bond with hair’s keratin to rebuild surface protection and help enhance hair’s texture and shine.

Launch: January 2014
Available: Visit to find nearby salons

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