Rediscovering Elizabeth Arden

 

Elizabeth Arden was always known for luxury products and her signature Red door spas… I remember even my grandma and my mom used to use Elizabeth Arden products. It was mostly seen as more mature line, makeup and skincare wise.  Recently you might noticed Elizabeth Arden line was revamped. A lot of new products, redesigned packaging with “younger” vibe… I think it’s a great move since industry has changed a lot in the past couple of years, everyone is targeting young money, turning to social media beauty gurus, celebritiees etc… I think even with this change Elizabeth Arden is still classy, sophisticated and true to it’s values and history.  Here is a little bit about Miss Elizabeth Arden:

A legendary innovator and a tireless entrepreneur, Miss Elizabeth Arden established the American beauty industry a century ago. Born Florence Nightingale Graham, she traveled from rural Canada to New York City, where she opened the first Red Door salon on Fifth Avenue in 1910.
Elizabeth Arden’s fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature in order to develop a woman’s finest natural assets. She lived by her mantra, “To be beautiful is the birthright of every woman.”
Miss Arden created skin care products that benefited, not masked, the skin. She not only promoted her concept of Total Beauty, including diligent skincare, nutrition and fitness, but lived it prudently as she persistently sought to bring a scientific approach to skincare formulations.
Miss Arden was uncompromising in her vision to create the new and absolute best products, packaging and services that women not only needed, but desired; whether it was the cult-classic Eight Hour Cream, her legendary Blue Grass fragrance, or a bold red lipstick to coordinate with the uniforms of the women serving in the armed forces during World War II.
Elizabeth Arden’s list of beauty innovations is long. She was the first to introduce eye makeup to the women of America and pioneered the creation of the “makeover.” With the launch of Ardena Skin Tonic, the company became the first to incorporate its founder’s name into a product name. Miss Arden developed the first travel-size beauty products, and was the first in the cosmetics business to train and send out a team of traveling demonstrators and saleswomen.
By the 1930s, Miss Arden had opened Red Door salons in the majority of the fashion capitals around the globe, and proudly acknowledged her accomplishments by proclaiming that there were only three American names known in every corner of the globe: Singer Sewing Machines, Coca-Cola and Elizabeth Arden.
Through it all, Miss Arden created both an empire and a new industry. Her entrepreneurial spirit and commitment to innovation, quality and excellence remain the soul of the company today.

 

FourEver Bronze Bronzing Powder

Glow all year round. This four-in-one compact effortlessly blends together to create a natural bronzed effect. Use separately to enhance features: highlight, blush, contour and bronze for a healthy glow.

What a clever name! Four shades that you can use separately or mix them together – this is how I use it for the perfect summer bronzey skin. Texture is beautiful , silky and blends like a dream. Powder is so soft it almost feels “creamy” to the touch. Shades are matte except one with very refined shimmer but once translated on skin it really disappears and shows more of a true glow.  This is shade Medium which is perfect for fair and light skin tones. Once I swatched it , it simply blended into my skin color and looked so natural you couldn’t tell if I was naturally sun kissed or I am wearing a bronzer. So perfect!!

 

 

Plush Up Lip Gelato

This addictive gel formula melts onto lips leaving a sheer, shiny finish. Lips are instantly cooled and appear plumped for a fuller look.

I love love love sheer lip colors. I love simple and  easy to apply (don’t need mirror or lip liner) lipsticks. Also my lips are very dry , so I need hydrating formula, and color wise I like something that is my lips but better. Lip gelatos are exactly that – sheer wash of color, hydrating, comfortable to wear and have beautiful packaging too (so sleek!).  Bare kiss has been in my purse since I first tried it and trust me I can not stop wearing it.

 

 

L-R : Black cherry 22,  Bare kiss 10

 

Cool Glow Cheek Tint

This bouncy, weightless, water-based gel formula sculpts and defines cheeks. With the perfect touch of color, the formula gives a natural blush. The luxurious formula cools upon contact and blends seamlessly with skin to create a luminous, healthy-looking glow without disrupting the makeup underneath. The netted pot delivery system is designed to deliver the perfect amount of product for each application.

Ok this is super cool and innovative product. At first I was a bit intimidated by bold color but it is so sheer, and so buildable that even the fairest skin could wear this. It gives just a sheer tint of color and looks so natural. This one looks so good under another powder blush or a bronzer, for additional pop of color.

 

Berry rush 04

 

Lasting Impression Mascara

Exceptional length, separation, and definition. It only takes a few seconds to make an impression, make yours unforgettable. Our unique brush with five iconic spheres grab, coat and extend for remarkably long, fanned out lashes that will get you noticed wherever you go.

I was really impressed by this mascara. The formula was buildable for good volume, no clumping, no flaking, no smudging during the day. I love the brush that was thinner on the top so I could reach even the smaller lashes in the corner, and it also perfect for bottom lashes. I think it also gave great lift and didn’t way my lashes down . Powered by Ceramides (1,3, and 6) plus vitamin C to help reinforce and restore lashes natural protective barrier. Avocado and olive oils condition lashes and help seal moisture while building length for a defined, silky lash look. The rich and creamy formula glides on and coats lashes for a smooth and even application.

 

Beautiful Color Bold Defining 24HR Liquid Eye Liner

The micro-fine applicator tip glides on with ease to create a precise, calligraphy-like look directly on the lash line. The applicator is ideal for creating a range of makeup looks from delicate everyday or classic cat eye to high drama and runway-ready. The buildable formula is waterproof, smudge proof, transfer proof, sweat proof, and quick drying. Love bold colors like this one even tho I do not wear them as often as before but I think it’s done really well. Bold color with a hint of shimmer in it, glides nicely, for precise application. Once it sets it does not budge. The color I have swatched below is Plum Desire.

 

 

Advanced Ceramide Capsules Daily Youth Restoring Serum

 

Experience a triple-powered capsule of youth that focuses on enhancing skins’ barrier repair function, increasing moisturization within the surface of the skin and minimize the appearance of aging signs. This lightweight, silky-smooth serum helps to maintain healthy, youthful-looking skin and correct the visible signs of aging by delivering a new and improved blend of ingredients your skin needs to target skin barrier repair, moisturization, and Anti-Aging. Each capsule is biodegradable, fragrance and preservative free, designed to deliver a concentrated dose packed with even more advanced ceramide technology.

What can I say about Ceramide capsules but they are ICONIC product!! Well known and loved in the beauty industry these really work and deliver results. They are also so conveniently packed in capsules to they preserve most of the ingredients. It is one of the most popular and best selling products from Elizabeth Arden (don’t forget 8 hour line too!).  These leave skin glowy, moisturized, soft and plumped.

 

 

Thank you so much Elizabeth Arden for giving me the opportunity to fall in love again with your beautiful products. Check them out at  http://www.elizabetharden.com/home/

 

 

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