Laneige is a globally recognized South Korean skincare and cosmetics brand that embodies the purity and energy of water as a source of life. Founded in 1994 by the industry-leading AmorePacific Corporation, the company’s name, Laneige, comes from the French phrase ‘La Neige’, meaning ‘the snow’. This signifies the brand’s commitment to helping women achieve beautifully glowing, hydrated skin, much like freshly fallen snow.
Laneige focuses on creating high-quality skincare products that combine the power of water with advanced technology. The brand is renowned for its innovative Water Science™ technology, which utilizes different types of water to address varying skin concerns. The product line includes a broad range of items such as the iconic Water Sleeping Mask, Lip Sleeping Mask, serums, and BB Cushion. Laneige also offers cosmetics including foundations, lipsticks, and eyeshadows, all designed to enhance natural beauty while nourishing the skin.
The creation of Laneige was inspired by the natural beauty of the Korean landscape and its native women. The brand was born out of a desire to harness the power of water, which is abundant in Korea, to create skincare products that promote hydration, radiance, and vitality. Laneige believes that the secret to youthful, glowing skin lies in hydration, and they aim to deliver this through scientifically engineered, water-based skincare solutions. Each product in their line is a testament to their philosophy: ‘Sparkle My Way’, encouraging women to embrace their unique beauty, live vibrantly, and shine in their own way.
