
Missha is a globally recognized Korean beauty brand that stands at the forefront of the K-Beauty phenomenon. Established in 2000, the brand is known for its philosophy of Quality should be affordable, and it quickly gained popularity for making high-quality cosmetics and skincare products accessible to a wide range of consumers. Missha’s vision centers around the belief that beauty products are a means of self-care, and everyone deserves to look and feel their best.
The brand is renowned for its extensive range of products, from skincare essentials such as cleansers, toners, and moisturizers, to makeup items like foundations, lipsticks, and mascaras. It also offers a variety of hair care items and body care products. Missha’s signature product, the Time Revolution First Treatment Essence, has become a staple in many skincare routines due to its ability to effectively hydrate, nourish, and rejuvenate the skin.
Missha prides itself on using high-quality ingredients, and this commitment is evident in its product formulations. The brand frequently incorporates natural ingredients, such as green tea, aloe vera, and honey, as well as unique elements like fermented yeast extract, which is found in their best-selling essence. Missha was created with the aim to break the notion that high quality equals high price in the beauty industry. The brand’s mission is to enhance natural beauty and promote healthy skin through affordable, high-quality products that cater to the needs of individuals of all ages and skin types.