Innisfree is a leading South Korean beauty and skincare brand that is part of the Amorepacific Corporation. Established in 2000, the brand is renowned for its commitment to eco-friendly practices and natural ingredients, taking its name from a W.B Yeats poem to reflect its dedication to the purity of nature. Innisfree offers a harmonious blend of nature and science, promoting healthy beauty through naturally-derived products.
The brand’s range is comprehensive, focusing on skincare, makeup, body care, and hair products. Innisfree’s skincare line is particularly popular, with offerings such as serums, masks, and creams that cater to various skin types and concerns. Their makeup line is also well-regarded, known for its natural look and skin-friendly formulations. A standout product line is their Jeju Green Tea range, including items infused with green tea extracts from Jeju Island for powerful hydration and antioxidant benefits.
Innisfree was created with an inspiration drawn from the pristine nature of Jeju Island in South Korea. The brand’s philosophy revolves around the idea of presenting the benefits of natural ingredients to its customers. Jeju Island, with its volcanic origins and diversity of plant life, provides a rich source of unique botanicals used in Innisfree products. The brand’s commitment to sustainability extends beyond its ingredients, with eco-friendly packaging and a recycling program as part of its ‘Eco-Hankie Campaign’. Innisfree truly stands as a brand that cares for the health of its customers and the planet.
