Isoi is a Korean skincare brand that stands out for its commitment to using natural and organic ingredients. The brand’s name, Isoi, is an acronym for I’m SO Intelligent, representative of its smart and ethical approach to skincare. Since it was established in 2009, Isoi has been dedicated to creating products that are not only safe for the skin but also environmentally friendly, aligning with its philosophy of promoting beauty in harmony with nature.
Isoi focuses on a wide range of skincare products including cleansers, toners, moisturizers, serums, and masks. The brand’s specialty lies in its use of Bulgarian Rose Oil, a rare and precious ingredient known for its exceptional skin benefits. This ingredient, rich in vitamins and antioxidants, is the heart of their best-selling Bulgarian Rose Blemish Care series that promises to improve skin health and enhance its natural glow.
The creation of Isoi was inspired by the founder’s personal experience with skin troubles. Unable to find suitable products that didn’t irritate her sensitive skin or harm the environment, she decided to develop her own using only the purest ingredients. Isoi was thus born out of the need for gentle, effective, and eco-friendly skincare options, and it continues to uphold these values to this day, offering consumers a holistic approach to skincare.
