Koh Gen Do is a prestigious cosmetics brand from Japan, celebrated for its marriage of traditional Japanese skincare science with modern technology. The brand’s philosophy is centered around enhancing the skin’s natural beauty, guided by the belief that a perfect complexion can be achieved without the heavy camouflage of makeup.
The brand’s product line focuses primarily on skincare and makeup. Koh Gen Do products are meticulously formulated to nurture and enhance a variety of skin types. The skincare range includes moisturizers, serums, masks, cleansers, and more, while the makeup line features foundations, concealers, powders, and other essentials. A distinguishing feature of these products is their infusion with botanicals, minerals, and nutrient-rich ingredients sourced from the brand’s native Japan.
Koh Gen Do was founded in 1986 by Ai Saotome, an acclaimed Japanese actress, who sought to care for her stressed, often makeup-laden skin. Frustrated with the available options, she developed her own skincare routines with the help of professional chemists and traditional Japanese herbalists. The result was a line of gentle, effective products that soon gained widespread popularity, leading to the birth of Koh Gen Do. Today, the brand continues to honor Saotome’s vision of bringing out the skin’s inherent beauty through gentle care and nourishment.
