Lagom, a Swedish word meaning just the right amount, is a skincare brand that truly embodies this philosophy. Established in South Korea by renowned makeup artist, Go Won Hye, the brand aims to strike a perfect balance in skincare, believing that neither too much nor too little is beneficial. The focus is on achieving and maintaining healthy skin with just the right amount of product, rather than an excessive skincare routine.
Lagom is best known for its skincare range, which includes cleansers, creams, mists, and sunscreens. The brand’s products are designed to combat skin issues such as dehydration, dullness, and aging, promoting a natural, radiant glow. A standout ingredient in the Lagom line is Aqualicia, a patented formula that optimizes the skinโs hydration levels, ensuring that the skin retains just the right amount of moisture.
The creation of Lagom was driven by Go Won Hye’s recognition of the need for simplicity and balance in skincare. With years of experience in the beauty industry, she noticed that many people were either overloading their skin with products or neglecting their skincare entirely. This led her to develop Lagom, a brand that encourages its users to find a happy medium – providing adequate care for the skin without overwhelming it.
