Secret Key was established in 2004 with a commitment to delivering beauty solutions that are both effective and safe. Secret Key is credited for its unique fusion of natural ingredients and advanced technology to create products that cater to all skin types and concerns.
The brand primarily focuses on skincare products, providing a range of solutions from cleansers, toners, serums, masks to creams. Emphasizing the importance of a comprehensive skincare routine, Secret Key offers products that nourish, hydrate, and rejuvenate the skin. Its best-selling line, Starting Treatment, is particularly famous for its essence and eye cream, both enriched with Galactomyces Ferment Filtrate, a natural yeast extract known for its skin-enhancing properties.
Secret Key was created to democratize beauty by making premium skincare affordable. The founder, who had a background in the cosmetics industry, was driven by the belief that everyone deserves high-quality skincare products, regardless of their income.